Quick Hit: What Do Your Customers Really Want?

Posted by: Brendan Tompkins, on 09 Jul 2014 | View original | Bookmarked: 0 time(s)

The famous Harvard Business School Professor Theodore Levittfamously reminded: People dont want to buy a quarter-inch drill. They want to buy a quarter-inch hole! He’s right.Similarly,your customers, whether other developers, other departments, or external customers don’t want to buy Agile, … Continue reading ?...

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