Paco Underhill and His Silver Bullet Technology
Posted by: AspNetResources.com articles, news and updates,
on 11 Sep 2009 |
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Having recently read Paco Underhill’s fascinating book, Why We Buy, I’d like to share a story he cites about "computer programmers". To me, the story is quite educational and funny.
Over the years, we’ve spent tens of thousands of dollars and countless frustrating hours with computer programmers, trying to come up with a database that could handle the kind of work we do. The big problem is that while we crunch the same numbers in the same ways from job to job, each project...